Better Bike Social
The Better Bike Social is a new pop-up festival of the bike. Launched in early 2024 by Joe Morris of Morris+Company, the first programme of events brought together a variety of speakers over six consecutive nights. There were also 4 different guided rides around London — all free to attend.
I was commissioned to produce the brand identity for the festival, with a clear brief to create something colourful, bold, and imbued with the spirit of life on two wheels. The core idea of the festival was to be inclusive of all different kinds of cycle culture.
The brand came to life across various applications – printed flyers and posters, T-shirts, social channels, a dedicated website, and window graphics at the Morris+Company studio on Mare Street in Hackney.
The first iteration of the Better Bike Social was a resounding success, stay tuned for more!
